The launch of Saks OFF 5TH’s first fully native mobile app marked a major milestone in advancing the company’s digital-first strategy. Replacing the earlier hybrid app, it delivered a faster, more seamless shopping experience tailored to fashion-savvy customers.
Brand Creative partnered with the UX team to align the app with Saks OFF 5TH’s reimagined identity. The campaign paired designer product photography with device imagery to highlight features and reinforce value—connecting functionality with fashion in a way that felt both elevated and accessible.
Delivered as a 360° initiative across paid media, social, email, site, and in-store channels, the launch became a key digital growth driver, generating significant incremental revenue. Developed in close collaboration between the brand creative team and UX, the campaign united storytelling and user experience into a cohesive execution across every customer touchpoint.
Brand Creative partnered with the UX team to align the app with Saks OFF 5TH’s reimagined identity. The campaign paired designer product photography with device imagery to highlight features and reinforce value—connecting functionality with fashion in a way that felt both elevated and accessible.
Delivered as a 360° initiative across paid media, social, email, site, and in-store channels, the launch became a key digital growth driver, generating significant incremental revenue. Developed in close collaboration between the brand creative team and UX, the campaign united storytelling and user experience into a cohesive execution across every customer touchpoint.
