Saks OFF 5TH cut through the year’s most competitive retail moment with bold, simplified promotions and striking neon-green graphics—an unexpected, trend-forward choice that stood out against the sea of red-and-black and became instantly recognizable before the color turned culturally iconic.
Executed as a fully integrated 360° campaign spanning digital, social, paid media, OOH, in-store, direct mail, and video, the work balanced clarity with energy, prioritizing top seasonal categories while highlighting sitewide offers.
The campaign drove record-breaking performance, becoming Saks OFF 5TH’s most successful Black Friday to date. Developed in close collaboration with the brand creative team, the campaign reflected the strength of teamwork in delivering a cohesive vision across every channel.
Executed as a fully integrated 360° campaign spanning digital, social, paid media, OOH, in-store, direct mail, and video, the work balanced clarity with energy, prioritizing top seasonal categories while highlighting sitewide offers.
The campaign drove record-breaking performance, becoming Saks OFF 5TH’s most successful Black Friday to date. Developed in close collaboration with the brand creative team, the campaign reflected the strength of teamwork in delivering a cohesive vision across every channel.
