Launched in 2022, OFF 5TH Rewards was designed to strengthen loyalty by rewarding customers with points for every dollar spent across stores, the website, and the mobile app. Perks like free shipping, exclusive promotions, and member-only events encouraged engagement and repeat visits.
Partnering with a design studio, the team extended Saks OFF 5TH’s identity into the Rewards program, introducing a logo, monogram, and graphic patterns that gave it a distinct yet connected visual language.
The launch was supported by an omni-channel campaign spanning in-store, email, paid and organic social, display, and site assets, along with special promotions such as a celebrity sweepstakes. Within its first year, the program enrolled more than 1.5 million customers. Developed in close collaboration with internal teams and external partners, OFF 5TH Rewards became a powerful driver of customer loyalty and engagement.
Partnering with a design studio, the team extended Saks OFF 5TH’s identity into the Rewards program, introducing a logo, monogram, and graphic patterns that gave it a distinct yet connected visual language.
The launch was supported by an omni-channel campaign spanning in-store, email, paid and organic social, display, and site assets, along with special promotions such as a celebrity sweepstakes. Within its first year, the program enrolled more than 1.5 million customers. Developed in close collaboration with internal teams and external partners, OFF 5TH Rewards became a powerful driver of customer loyalty and engagement.
