The Holiday 2022 campaign balanced festive storytelling with sensitivity to consumer sentiment during a period of inflation and uncertainty. The strategy positioned Saks OFF 5TH as the destination for gifting and holiday dressing—delivering designer style at unbeatable value while keeping promotional clarity front and center.
Set inside a cozy apartment, the hero video followed a diverse group of friends celebrating with a playful game of The Gift OFF. Each unwrapped surprise—from luxury accessories to the coveted Saks OFF 5TH gift card—highlighted the joy of finding the perfect gift at the perfect price.
Delivered as a 360° campaign spanning video, paid media, OOH, in-store, direct mail, digital, and social, Holiday 2022 visually paired shiny, colorful mylar graphics with playful typography that layered festivity into every touchpoint. Developed in close collaboration with the brand creative team, the campaign united design, photography, and storytelling into a joyful, high-impact seasonal package that flexed to customer sentiment during the year’s most visible retail moment.
Set inside a cozy apartment, the hero video followed a diverse group of friends celebrating with a playful game of The Gift OFF. Each unwrapped surprise—from luxury accessories to the coveted Saks OFF 5TH gift card—highlighted the joy of finding the perfect gift at the perfect price.
Delivered as a 360° campaign spanning video, paid media, OOH, in-store, direct mail, digital, and social, Holiday 2022 visually paired shiny, colorful mylar graphics with playful typography that layered festivity into every touchpoint. Developed in close collaboration with the brand creative team, the campaign united design, photography, and storytelling into a joyful, high-impact seasonal package that flexed to customer sentiment during the year’s most visible retail moment.
