In 2022, we reaffirmed our partnership with The Phluid Project with a gender-neutral capsule collection benefiting The Phluid Phoundation, donating 100% of proceeds to support vulnerable members of the LGBTQ+ community. The campaign came to life through the lens of dance and movement, featuring groundbreaking talents such as Honey Balenciaga and Harper Watters, whose performances embodied freedom, authenticity, and joy. The year’s Pride logo design was complemented by dynamic campaign graphics in a radiant, celebratory spectrum of Pride flag colors, uniting the visual identity across video, paid media, email, and in-store displays.
This campaign was the result of seamless collaboration across creative disciplines, where every design choice, word, and image worked in harmony to capture the joy, movement, and self-expression of Pride—infusing the work with the dynamic spirit of dance.
This campaign was the result of seamless collaboration across creative disciplines, where every design choice, word, and image worked in harmony to capture the joy, movement, and self-expression of Pride—infusing the work with the dynamic spirit of dance.
